The House Of Creed: Luxury Fragrances For Men - The Emporium Barber

Why European Royalty Have Chosen Creed Fragrances For The Past 250 Years

In 1760, James Creed, founder of The House of Creed, began operating bespoke tailors that would over 250-years later, be synonymous with the words class and fragrance. Founded in England, Creed started off supplying the English Royal Court with tailored clothing, scented leather gloves and commissioned fragrances. 

By 1781, this family-owned luxury fragrance dynasty created the first Creed fragrance, Royal English Leather, for King George III and his court, with the intention that when the King placed his chin on his gloved hand, he could inhale the glove’s aroma. 

Over the next couple of centuries Creed crafts timeless perfumes, using the finest natural essences from around the world.

By the early 19th Century Henry Creed, third-generation perfumer managed to expand the brand throughout Europe, with many of the continents Kings and Queens commissioning his house’s scents. 

Creed also becomes known for creating fragrances for the political elite.  The British Queen, Victoria, asks for a personalized fragrance and The House of Creed created Fleurs de Bulgarie, which is still available at the present time. Now supplying fragrances to royal houses, Creed is awarded several Royal Warrants.

Creed Royal Oud

Rare, rich, and royal

Creed becomes a perfume powerhouse as we head into the 20th Century, with the release of Tabarome Millesime in 1936, created due to a request from Winston Churchill, with its notes of tobacco. This scent was released to the public in 1999.  In 1948, JFK wore Vetiver created from a blend of aromatic oil from the roots of exotic vetiver grass.

In 1970, Olivier Creed makes Creed fragrances available to the public for the first time, and to celebrate its 250th birthday it opens the Creed boutique in New York City. They also release Royal Service which has become their most sought-after fragrance among collectors, after only 1,000 bottles are created and individually signed and numbered by Olivier Creed.

(Pictured right: Oliver Creed testing fragrances)

This is swiftly followed by the release of Aventus, which debuts and instantly becomes the best-selling men’s fragrance. Olivier Creed is credited with turning the family business into more of a success as retail sales go from a thousand bottles a year to hundreds of thousands. In 2016 The House of Creed’s second North American boutique debuts in Las Vegas.

Creed Aventus

Creeds most popular fragrance. 

What makes the House of Creed so highly sought after is the pains it goes to, in order to create a unique fragrance. They even retain some of the methods used back in 1760, such as the way they macerate the ingredients.

By using original hand methods, it requires great physical labour and time. This is not a fragrance company that utilizes chemicals and few natural ingredients to mass produce and bottle a scent. This is traditional craftsmanship at its best and explains the price point.

You are purchasing superior fragrances when you buy Creed, where the ingredients are handpicked by Olivier and his son. Then, back in Fontainebleau, France, a team of 35 skilled craftspeople create a fragrance from the blooms, buds, fruits, spices and woods that have been chosen from around the world.

It’s a family method that has been passed down seven generations of Creeds and is as much a success today as it was 250-years ago.

Creed Himalaya

Cedarwood and sandalwood fragrance from the heart the Himalayas. 


Trent Pridmore
Trent Pridmore

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