Helmut Lang is an Austrian fashion designer. The company itself is based out of Soho, New York and is known for their minimalist design aimed at creating simple, clean, elegant silhouettes. They collaborated with the world renowned Procter & Gamble to design 3 signature perfumes in the early 2000s. Now, in 2017, they continue to design new aromas for their perfumes. Cuiron, Eau De Cologne, and Eau De Parfum are designed specifically for men. They maintain their roots by creating minimalist and elegant colognes. With aromas of musk, wood, and citrus these colognes add rich and sensual aromas to even the manliest of men.