After growing tired of the hard to remove, greasy hair products popular in the 90’s, the founders of Layrite decided to create their own solution. The main goal of the original Layrite product line was to create a product that held strong like wax but was easy to wash out like gel. The ingenuity behind the design lead to their first pomade in 1999.
The product received so much positive feedback, the founders began developing more products with the same concept in mind. Since then, the California-based brand has become a favorite among barbers across the United States, and now, here in Australia. The easily removed, firm holding hair products are a favorite among men who wish to avoid the grease.